Beautiful/Decay Mission Statement Beautiful/Decay is the definitive art and design publication showcasing emerging and established contemporary artists. The magazine acts as a go-to, first exposure sourcebook that reveals today’s most influential and innovative talents from the creative world. B/D strives to uphold the integrity of the magazine through distinctive covers, attention to detail and design, and provocative creative content.
Audience The Beautiful/Decay audience is a highly educated demographic that works primarily within the art and design worlds. Nearly three quarters of B/D’s readers are creative influencers, including collectors, critics, gallerists, writers, artists, and designers. Our readership is equally divided between men and women, with an average age of thirty-one. The magazine’s distinguished audience is not only interested in today’s breaking creative trends, but also inspires and leads the market.
Beautiful/Decay New Media
-Beautiful/Decay Online
The Beautiful/Decay website presents comprehensive commentary on the creative world in a dynamic and engaging fashion. Along with exclusive web based content, the site acts as a vibrant sounding board and connector for creative influencers. B/D online features a broad range of opportunities for users to generate content: artists upload portfolios, galleries promote openings, and creative institutions publicize lectures and conferences. An unsurpassed art and design portal, Beautifuldecay.com is an instrumental resource for the creative community.
-Email Newsletter
The Beautiful/Decay newsletter delivers exclusive web content to over 45,000 subscribers’ inboxes every week. Arts coverage includes breaking developments regarding the magazine, B/D-orchestrated creative events, interviews, show reviews, and profiles on some of today’s most exciting artists and designers. This up-to-the minute content offers advertisers an exceptional forum to consistently reach the magazine’s audience in a dynamic fashion. A wide range of new media opportunities is available, including banner ads, event listings, and other creative marketing initiatives.
Strategic Marketing Beautiful/Decay engages in a broad range of endeavors, from spearheading creative events, forums, and lectures, to promoting new talent at art fairs and collaborating with galleries to curate shows. B/D doesn’t just cover the creative community, but also contributes, actively participating in today’s cultural dialogue. B/D has worked with a wide range of creative companies and is open to collaborating with clients to orchestrate related innovative programs.
Distribution Beautiful/Decay is distributed internationally on all major newsstands, including Barnes & Noble, Borders, and Virgin Megastores, as well as high-end boutiques and major museum shops. We also serve as a media sponsor at a range of creative events, including Art Basel and The Armory Show. In addition to this diverse media presence, the magazine boasts a pass-along rate of ten times its circulation, translating to an organic distribution of over 450,000 interested readers.
