Juan Arata is an artist from Argentina now living in Berlin. His paintings are nothing other than imaginative and provocative.
In the “About” section of his website, Jo Wilmot writes: “Juan Arata’s nihilistic paintings explore the contemporary consumer culture and installation. He state that we are almost completely shaped by the brands we interact with. The characters in Arata’s paintings are miserable, trapped, branded and confused. The miserable, ugly subjects appear to be attempting to copy the lifestyle they have seen depicted in the media but fall short. They are just not good looking enough, they are too unhappy, too stupid or too old…”