The Textile-based Typography Of Evelin Kasikov

Evelin Kasikov Evelin Kasikov Evelin Kasikov

A stunning collision of tactile, CMYK color, the work of London’s Evelin Kasikov lies squarely between object and image—a seamless combination of craft and design. After spending a decade working in advertising, Kasikov decided to expand her scope as a graphic designer by incorporating embroidery techniques into her work. Her approach to the craft is analytical, using her well-developed typographic skill set, grid systems, design techniques to challenge the preconceptions of embroidery as a system of making. Kasikov’s basic process is to map out the composition for each project, then she hand-stitches each image with a cyan-magenta-yellow-kohl breakdown, similar to offset printing processes. The resulting work is graphically rich, and brings an element of handwork back into the graphic design process—something that adds a layer of complexity and humanity to work that would otherwise be purely computer-generated.

Evelin Kasikov Evelin Kasikov Evelin Kasikov Evelin Kasikov Evelin Kasikov Evelin Kasikov Evelin Kasikov Evelin Kasikov