Practically everyone can remember a time in his or her childhood when they got to eat a Cornetto ice cream cone, it starts out with an ice cream and topping swirl and ends in a tasty burst of chocolate. Cornetto took the same approach in creating their new series of short films called Cupidity. Each film is highly cinematic and like the Cornetto cones themselves, reveal something new in every act. The films take us around the globe in Istanbul, Hong Kong, New York and Los Angeles, showing off a beautifully filmed vignette showcasing each city.
The Cupidity series of short films Cornetto created are tales of love from a teenager’s perspective- a time when love is grandiose and mysterious, the stuff of fairy tales. The film featured here is called Kismet Diner and is set in a cozy, fifties style diner. The story revolves around Laura, the adorably shy waitress with a gift for singing. The story reveals itself in four acts, each act getting the viewer closer to the “choclately burst” at the end. The whimsical story and storybook setting calls to mind the charm of movies like Amelie.
Cupidity is an interesting project for an ice cream company to take on and certainly one that is blurring the lines between advertising and content. We solute Cornetto for pushing the boundaries of their ad campaigns and adding a creative bend to how they market their brand.
This post is sponsored by Cornetto