As with everything else in life technology is changing the way fashion is created, documented, and finally consumed. Long gone are the days of discovering small brands by accident while on vacation or stopping someone on the street to ask them what designer they are wearing. In todays world everyone has immediate access to everything and small fashion brands, stylists, and writers only need a few minutes to create a website or youtube channel and share their vision with the world.
In this short film “Future of Fashion” i-D explores the way in which the internet and technology is transforming the industry. Supermodel Coco Rocha recounts her experiences of multimedia catwalk performances while Net-A-Porter’s Natalie Massenet talks e-commerce; i-D’s New York Fashion Director Alastair McKimm explores 3D printing, fashion designers threeASFOUR predict the future of wearable tech, and internet wizards OKFocus explain how computers can revolutionize fashion as much as photography has. Join these fashion luminaries as they share stories of fashions yesteryear and discuss how technology will influence fashion in the future.