Walter Robinson creates amusing sculptures that work as witty social criticisms about consumerism and popular culture.
I’m fascinated by the human drive to possess material objects and by our intransigent attachment to the things we own. In my work I investigate the ways that consumer products have been crafted to perpetuate hunger for more. Brand and corporate logos, mascots, cartoon characters, advertising text and signage are the semiotic sources I draw from.
Robinson subverts meanings of familiar brands and Western cultural symbols by tweaking their scale, context and color.
With marketing and adverting psychology in mind, Robinson uses seductive surfaces, saturated color, bling and glitter to draw his audience to examine their own relationship to consumer culture and it’s effect on the environment and world events.