If you’re like us at B/D then you are just as anxious as we are about the surprise installation taking place on the 2nd floor of the Uniqlo NYC flagship store. The viral video released in February by Uniqlo only gave us vague clues but now more information has leaked in anticipation of the March 28th grand opening. To add to the mystery Uniqlo has just released the above video which gives us a bit more of an indication of what they’re up to. Whatever they’re doing it’s clear that it’s going to be an exciting collision of art and fashion (and Starbucks!)!
To add to the excitement Uniqlo is kicking off their Lucky Line where shoppers can create pixelated avatars, hang out in futuristic virtual worlds, and even stand in line at Uniqlo to win all sorts of giveaways and prizes. It’s anything but ordinary and a fresh take on shopping.