Jorge Rodríguez-Gerada is known for his culture-jamming renegade advertising disruptions, and even more so for his large-scale charcoal portraits of local residents on the buildings in their neighborhoods (previously featured here). But his newer works have gotten bigger, so large many of them can be seen from Google Earth.
“Working at very large scales becomes a personal challenge but it also allows me to bring attention to important social issues, the size of the piece is intrinsic to the value of its message,” says the Cuban American artist. “Creativity is always applied in order to define an intervention made only with local materials, with no environmental impact, that works in harmony with the location.”
Works like WISH (above) took several years to complete, and involve a time-consuming process which begins by using a plotted grid system and only recently available Topcon GPS technology to map the area. 30,000 wooden stakes were applied as markers to an open area in Belfast, Northern Ireland’s Titanic Quarter shipyards, resulting in a portrait drawn by volunteers using nearly 8 million pounds of sand, rock and soil. The massive scale of the project is balanced by the delicacy of its subject, an anonymous local girl Rodríguez-Gerada met while planning the project (via blog4uuntitled).