The Nairobi-based artist, Michael Soi, was asked by The Center for African Family Studies (CAFS), a Nairobi-based international NGO, to work along their side in order to create an eye-catching condom line with pop art-inspired packaging to promote safe sex and raise awareness about HIV/AIDS.
Soi is primarily known for his satirical commentary on socio-political issues (political impunity, greed and Kenya’s growing sex industry). Unafraid to shy away from taboo subjects like sex and interracial relationships, the artist was more than happy to collaborate with the NGO on this important project.
“I felt like everybody is basically trying to deal with this whole issue — HIV, unwanted pregnancies — and when I talk about everybody I mean the church is doing whatever they can, the government is doing whatever they can.I felt the project was a good thing. I wanted to try to chip in and create something that would help fight a good fight.”
Soi’s visual work offers a grounded and relatable aesthetic that engages with the targeted public in a very fun way; his subjects are modern, often interracial couples or young women drinking Tusker, a popular Kenyan beer brand. His “pop-art condoms” are meant to attract young buyers who might otherwise face social stigma.