Sarah Hallacher’s gifs explore the different opportunities for pangs of heartbreak that exist in social media and technology. She uses texts, instagram, facebook, linkedin, googlechat, and email, to demonstrate the difficulties of the remnants of a relationship that linger in the age of the Internet. Each gif is set in the format of each platform, to show how the different type of information and notifications can have effect on you. They’re all pretty familiar, even probably to people who haven’t gone through a tough break up. For instance, the text message notification buildup when none is from the person you wish they were could even extend outside the realm of a romantic relationship; Everyone’s experienced disappointment or annoyance in not receiving a response from someone. Others are very specific to relationships, like the Facebook relationship status.
Hallacher presents these everyday difficulties in the most straightforward way, allowing the viewer to understand the significance of the aspects of a relationship that echoes through the Internet. Of the project Hallacher states:
“My goal was to pinpoint the exact place where something might feel painful for a moment,” she says. “I was trying to capture both the technology and the experience of it. If you’re not speaking to a person, you don’t know why they are taking these actions online. The online version of their action is very dry and cold, without context. I just wanted to highlight that. The computer is just a computer, and it doesn’t feel sorry for you.” (Via Co Exist)