The Food Chain Project Wants To End Hunger By Selling Art

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Israeli-Dutch artist Itamar Gilboa has taken every morsel of food he consumed over a one year period and made an art piece out of it. Tagged “The Food Chain Project” Gilboa documented his intake over 365 days. Most of what he consumed consisted of normal diet items such as apples, burgers, cheese, coffee and soda. In the end he consumed 8,000 products.
After three years, he turned the lengthy documentation into an art piece. Each food item was replicated in white plaster. These became inventory in Gilboa’s traveling supermarket and eventually materialized into exhibits and commentary about hunger around the world. The objects look generic and could stand for any product which could end hunger for one person for a day in a starving country. Using white gives the items an anonymous nature but also prompts you to think about who can be the next to help by buying and filling in the blank so to speak.
Gilboa’s impetus for the project was to bring awareness to hunger and show the amount of food westerners consume and waste. He called it the food chain because of the cycle which occurred by his consumption, art making, selling then donating the money to charity.

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