Last week, BuzzFeed published a video featuring three women who were given complete makeovers based on “diverse traditions of beauty,” transforming them into figures from their cultural, historical pasts. Their backgrounds — which were Indian, English-Irish-Scottish, and Chinese-Taiwanese – were researched, and then clothes, accessories, hairstyles, and makeup were selected to recreate the looks. The women are fascinated and excited by the stylists’ creative interpretations of their heritage, and as one participant expresses, “It’s traditional, but at the same time, there’s an edge to it.”
A possible criticism of this video would be that it risks essentializing ethnic identities and notions of beauty; it’s always important to remember that cultural histories and traditions are infinitely diverse and nuanced. However, BuzzFeed’s goal to creatively explore a range of backgrounds is valuable, in that it aims to celebrate cultural difference and disparate histories. The video provides positive representation to alternative-and-equal cultural understandings of traditional beauty, which is important in a world wherein the media is so often dominated — or at least influenced — by Western standards and ways of thinking.
Check out the video above, and share with us your thoughts. What do you think about these depictions of diverse, traditional beauty? (Via designboom)