Twice a year the entire streetwear/action sports community converges in San Diego for the ASR trade show. Each year ASR becomes more water downed than the next attracting cheesy corporate lines created to make a quick buck and outdated swim suit lines.
Fortunately the Agenda trade show has been making headway in San Diego over the last 5 years, growing its impressive line up of brands with each show. Championing the independent, DIY spirit of the brands which the action sport/streetwear community was built on, a diverse group of brands such as Incase, The Hundreds, Imaginary Foundation, 10 Deep and of course Beautiful/Decay will be exhibiting.
Agenda will once again take place at the San Diego Concourse from January 22nd-24th.
Stop by our booth and get a preview of our Spring and Summer 09 line.
Jesse Auersalo is a London based graphic designer and illustrator who was recently featured in Beautiful/Decay Magazine Issue Y, and contributed the issue’s cover. We loved the design so much that we decided to create a t-shirt from the iconic cover. Here is a photo of “Clown,” the as-of-yet unreleased shirt!
Jesse Auersalo’s work is at once haunting and seductive; rather than reinforcing the likeness of his subjects, he purposefully complicates and obscures their recognizability. His cast of characters features a plethora of bizarre veils—whether bandannas tied over faces, helmets covering heads, taped shut sweatshirt hoodies, or even Halloween-style fake gag noses, as shown in this t-shirt. They appear like a ramshackle gang robbing your home with makeshift masks. Perhaps this is what simultaneously lends Auersalo’s works an irresistible sense of intrigue and unavailability to the viewer. Jesse himself has noted: “You normally want to get what you can’t have. It’s the most common way to tease and to make itself attracted. Even the most boring secret can reach everybody’s curiosity if it’s well wrapped and hidden.”
You can’t get your hands on this design just yet but keep an eye out for it when it debuts in March for our 09 spring collection!
“13 fellow artist and designers—1:2:3, Europa, Fageta, Florian Ludwig, Harm van den Dorpel, Kristina Brusa, Laurenz Brunner, Martijn Hendriks, Martin Ström, NODE Berlin Oslo, Ola Persson, Stefan Narancic and Åbäke—were asked to trace a face using the Delaunay Raster, a custom-written image vectorization tool for Adobe Illustrator.
The fact that the minds eye can watch in rapid succession a forest turn from barren winterland to the growth of spring clearly means we have become Gods of The Earth. Anyways, happy New Year’s Eve! Watch the year pass in ways only Sorcerers have known.