French photographer Pascal Pierrou takes interest in creating the ultimate ‘modern girl’ photo catalogue. Pierrou, a fashion photographer, is interested in showcasing alternative ‘feminine beauty’, the type that we are not really used to seeing in popular television or mass-produced advertisements. He primarily focuses on girls with short hair/no hair, tattoos, and piercings. While these women’s looks are not uncommon per se, Pierrou is looking to create a fashion-like photoshoot that shows off these women in a way that is uncommon and unexpected. For instance, his way of pairing a naked woman with a sword tells us that he is looking to show off a double-sided profile, one that shows off a rough edge, and another that features the soft lines of a slender and feminine naked body.
This idea of rough and soft lines is somewhat of a pattern amongst the photos on this series. These characteristics are indicative of what Pierrou thinks about today’s modern girl- often times, a woman that carries a powerful and tough, but ultimately soft appearance and character.
His inspiration for the series was Andy Warhols ‘Factory’ which was popular in the 60s in New York. Pierrou imagined people of a new factory, free women, feminists, artists that would exhibit their skin, hair, tattoos and words without being ashamed.