Australian artist CJ Hendry takes the items consumers long for: fashion accessories, high-end labels, designer purses, shoes and luxuriously-packaged perfumes, and spends days recreating them with absolute precision. Although there is precious little information to be found about the artist online (she maintains an active Instagram account, but does not seem to have a website or bio), it is quite obvious that she has an interest in seduction. By using the items which seduce consumers and inspire fashion choices, Hendry in turn makes them more seductive through her large-scale, pen and ink renderings of them, stating “It is all about the object. I am a product person and that is obvious through my obsession with the particular placement of each piece. It starts with the acquisition of the product I am intrigued by or have been obsessing over.” Hatching, shading and intricate line-work are used to entice the eye, an extension of the principles used by the fashion industry, designers, and advertisers to tempt the desires of consumer culture.
When asked to describe her detailed but simplistic rendering style in an interview with Youthedesigner, Hendry stated “There are so many ways to describe my style and I am sure people will have different things to say. I look at finished pieces and feel a strong feeling of simplicity. That might sound strange because most pieces are so detailed in their own right but the intentional use of negative space encourages an uncomplicated reaction with all focus on the object.” (via booooooom and youthedesigner)