Assembly Line Creates Product That Only Functions To Choreograph The Assembly Line

Cohen Van Balen performance3 Cohen Van Balen performance4

75 Watt – trailer from COHEN VAN BALEN on Vimeo.

Experimental design/art studio Cohen Van Balen‘s new project 75 Watts features an actual factory, assembly line, and workers.  However, the product the assembly line workers are constructing does absolutely nothing.  Well, almost nothing.  The purpose of the product is simply to choreograph the movements of the workers as they construct it.  75 Watts illustrates the complex dance of production, consumption, and the human relationships therein regardless of the product.  The project received its name from a rather creepy quote from the book Marks’ Standard Handbook for Mechanical Engineers: “A labourer over the course of an 8-hour day can sustain an average output of about 75 watts.”  Check out the video to see the dance of the pointless product.

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