Lithuanian photographer Tadao Cern has created a series of photographs entitled “Comfort Zone” that depicts resting sunbathers at the beach – people who are sprawled out on blankets, their few beach belongings sitting around them. The series asks the observer to create a narrative of the unknown person, to let the details speak for the narrative. Cern says, ”I started this series because I was surprised how a certain place or surrounding can affect people’s behavior. During our everyday life we attempt to hide our deficiencies, both physical and psychological. However, once we find ourselves on a beach – we forget about everything and start acting in an absolutely different manner. Is that because everyone else around you is doing the same?”
Cern seems to be addressing the seeming lack of inhibitions and the overall embracing of comfort that the beach environment courts. The variety of body shapes and positions paired with patterns of swimsuits and towels/blankets create a unique aesthetic of comfort for each sunbather – an aesthetic that is relatable and immediately puts you at ease. In these photographs, the towels and blankets don’t just serve as practical (and comfortable) beach gear – they also serve as backdrops for each portrait, framing the sunbathers but not confining them.
Cern asserts that the sunbathers had no idea they were being photographed, and that he purposely chose to only photograph people with concealed faces in order to ”grant an observer with an opportunity to calmly scrutinize each and every detail without being distracted. It also helps to avoid empathy or connection between people in the photos and the observers. It really does not matter who they are – the details not only reveal their stories, but make us face ourselves as well.”
According to Cern, the selection of photographs found on his website is only part of the entire series which consists of 24 large scale prints. Images are for sale in limited edition. In addition to his personal page and Behance, you can find him on Facebook and Instagram. (via david’s sketchbook and behance)