David Redon makes vintage popular culture look new by adding celebrities. The art director at Parisian agency Quai Des Orfèvres combines famous people like Kanye, Beyonce, and Pharrell with Mid-Century advertisements in a series he calls Ads Libitum. We see them endorsing soap, make up, toothpaste, and drive-in restaurants, all having been Photoshopped to fit in with the look and feel of the past.
Redon explains to Adweek why he crafts these remixes, stating, “I like the shift between vintage and modern pop culture, because these days the border between art and commercial is very small, and artists work their images like brands do.” It’s true. Kanye definitely cultivates a specific persona that is polarizing and it’s part of how he sells himself. Pharrell, on the hand, markets himself as a happy-go-lucky likable guy, which makes him more family-friendly with wider appeal.
Ads Libitum is primarily American marketing and culture through the eyes of a non-American. Redon makes some interesting choices on celebrity and advertising pairings. Nirvana, for instance, seems a little outdated, as does Michael Jackson, but to someone who’s an outsider, these people are an icon of music in the United States. (Via Adweek)