If you regularly tune in to Adult Swim, Austin based illustrator and animator Dax Norman‘s work may look familiar to you. Evoking a trippy aesthetic reminiscent of Mad Magazine and “The Yellow Submarine,” Norman’s gifs ooze and pulse with bright, fun energy. Citing classic and current influences and favorites such as Max Ernst, Man Ray, Van Gogh, Shel Silverstein, William Blake, Neil Anderson-Himmelspach, Reverend Bobby Anger, David Olive, and Joseph Noderer, Norman creates animations informed by popular culture and the world around him, as well as animations that represent strangely and wonderfully original characters, figures, and shapes.
Norman first started making gifs by re-purposing existing longer animations into loopable snippets, but as the form started to grow on him, Norman began creating original gifs, trying to finish a new one every day. He creates both 2D and 3D animated gifs that deal with alternate and multiple perceptions of reality. Of his animations, Norman says, “I see them each as ‘little paintings,’ or ‘picture poems’ each with its own universe of movement…Playing with the looping idea, and rhythm, is what appeals to me the most. Hopefully… people can hear something in my moving pictures, even though there is no sound.” In addition to his extensive archive of gifs on Tumblr, Norman also has full video animations available on Vimeo as well as a Tumblr page dedicated to demonstrating his process of creation.