Photographer Endia Beal has created corporate-style portraits of white women with hairstyles often worn by black women for her series, “Can I Touch It?”. Beal was first inspired to do this project after interning in the IT department at Yale while she was there earning her M.F.A. At the time, Beal, who is tall and black, was sporting a large red afro. She stood out among her mostly shorter, white male colleagues, and one even mentioned to her that a rumor was circulating around the office that the men were curious about her hair and wanted to touch it. She eventually asked some of her male colleagues to touch her hair, and even pull it. A week later, she recorded their reactions. She wanted the men to experience something new, and they were admittedly uncomfortable.
She next sought out middle-aged women who work in the corporate world for “Can I Touch It?”. ”I wanted people that had a certain idea of what you’re supposed to look like in the workspace, because it would be a challenge for them to understand what I experienced in that space…And to a degree, many young white women have shared that experience, but for older white women it’s an experience they haven’t necessarily had.”
“I said, ‘I am going to give you a black hairstyle,’ and they were like, ‘You’re going to give me cornrows?’ ” Beal recalls. “And I said, ‘No, we’re going to do finger waves.’ ‘Finger waves? What’s that? You mean from the ’20s?’ And I said, ‘These are a little bit different type of finger waves!’ ”
She says the women were excited to learn something new and to show off their hairstyles. Through this project, Beal hopes to start a conversation among people who come from various gender, race, and generational backgrounds, especially within the rigidity of a corporate environment. She is currently in North Carolina continuing this project, and is considering having the women enter and work at their offices with these new styles, after which she would record their experiences. (via slate)