Smart Billboards That Lend A Hand And Interact With Passerby’s

Ogilvy & Mather for IBM Ogilvy & Mather for IBM

Ogilvy & Mather for IBM

Rarely does advertising serve up such a smart, practical use of media like the new IBM campaign (designed by Ogilvy France). The intriguing billboards incorporate flat design in a 3-Dimensional capacity, building benches, awnings and helpful ramps to make the urban landscape a little bit “smarter.” By rethinking this simple medium, their message links the tech giant with innovation, intelligence and ingenuity in the physical world—a major feat of creative strategy. [via]

Watch a video of the billboards in action after the jump.

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