Designer Inka Mathew has created an ongoing project of matching tiny objects to Pantone colors, then photographing her matches with the color chips used as backgrounds to the found object. Dubbed “Tiny PMS (Pantone Matching System) Match,” Mathew finds the corresponding Pantone color for things like small toys, flowers, candy, and cereal before posting the results to the project’s Instagram and Tumblr feeds. Describing the idea for the project, Mathew says, “One morning, when I was looking around to see the plants in my front yard, my attention was captured by these intense bright blue little flowers called Veronica Georgia Blue. A question popped in my head, ‘I wonder what PMS color is that?’ The design-geek in me urged me to pick a bloom and try to find a matching Pantone color for it. It was PMS 2726.” After posting her initial photograph to her personal and work Instagram account, her followers requested more Pantone pairings, and since then, Mathew has been keeping her eyes open for curious or sentimental objects to match.