Artist Ramiro Gomez alters luxury magazine ads and photographs by adding in the often-underpaid workers that make their beauty and opulence possible. He paints gardeners, cleaning ladies, people who maintain swimming pools, and more. They are faceless bodies and appear like ghosts in and in front of mansions and sunny palm trees. By doing so, Gomez highlights the disparity between these lavish lifestyles and the workers who barely make minimum wage.
Gomez experienced this firsthand as a live-in nanny for a wealthy West Hollywood family. In an interview with Fast Company, he states, “It was interesting the feeling that would happen as I was signing off this purse, that the family had so much already, yet they weren’t able to pay [me] more,” Gomez says. “I took it personally, in a way.” This job was also where he first had the idea for the series. After fishing magazines like Dwell and Luxe out of the trash, he tore out the ads and started painting in figures.
So, what do affluent folks think of Gomez’s work? Those that have seen it actually like it, including his former employers. His paintings illustrate the complex economic system that find ourselves in. Those who can most likely afford Gomez’s work are ones that identify with the luxury lifestyle. But, they are essentially buying work that is critical of their status. That’s part of the point of Gomez’s paintings – to engage with an audience who might otherwise not realize the other side of their privilege. (Via Fast Company)