Luxury car brand, Lexus, has figured out a way to transform driving into art. Literally. In a new project titled Art Is Motion, the company combines art, software, and driving as a way to produce a painting as you commute to work. Lexus gave long-time art collector Walter Vanhaerent a new Lexus IS 300h hybrid vehicle that creates auto-generative portraits of the driver. As Vanhaerent drives, the car paints. Art Is Motion is part marketing and part art experiment.
The software used for Art Is Motion measures Vanhaerent’s speed, acceleration, and hybridity. It takes this data and converts it into brush strokes, which are modeled from the style of Spanish multi-media artist Sergio Abilac. The artist is really enthusiastic about this new technology. In a video interview, Abilac refers to the software as cloning his creative process. It’s not meant to be derogatory, and he seems genuinely excited at the prospect of this new technological assistant generating his work. It allows him to make things he would never had time to make otherwise.
The way the software renders a portrait is all based on how Vanhaerent drives. If he feels like speeding (using the gas engine), then the portrait is going have a lot of warm colors with abstract brush strokes. If Vanhaerent decides to relax and enjoy the scenery (using the hybrid engine), then that too will be reflected. His portrait will have smaller, detailed strokes with blues and cool greens.
The car features a large LCD display that dynamically paints Vanhaerent’s face as he drives. On the Art Is Motion website (www.artismotion.com), Lexus has recorded a few trips. In 2 minute long video segments, the portrait is recreated, showing us the speed the car was traveling, and more. By watching it, you really start to understand how much the style of driving affects the outcome of the portrait. (Via Gizmodo.)