When I first looked at Yossi Loloi’s “Full Beauty” project, I felt conflicted, and, admittedly, a little irritated. Loloi’s whole mission statement is something we, as women, are constantly being reminded of– how the media is a horrible liar, how all women’s bodies are beautiful, how the art world is sexist too, and how we need to subvert to change and love our bodies, love ourselves. Right? Right! So, how might we do this? According to Loloi, one way, is to examine unconventional imagery such as his own collection of beautiful obese women, commercially lit in relaxed settings.
Of his intention, Loloi’s website states, “I focus on their fullness and femininity, as a form of protest against discrimination set by media and by today’s society. What larger women embody to me is simply a different form of beauty. I believe we own ‘freedom of taste’ and one shouldn’t be reluctant of expressing his inclination towards it. Limiting this freedom is living in a dictatorship of esthetics.”
What Loloi says is not horrible, not terrible. It’s quick, easy, and makes perfect sense. Scroll through the photos and you will see that these women certainly are strong and brave to share bodies that, on the surface, are not generally appreciated. I love the female subjects for embracing this. In fact, the women’s bravery is the most redeeming aspect of this project.