In one of those rare meetings of form and function, Nendo’s stationery and office supplies looks great and works well. The cubic rubber bands are one example. According to the company, “The geometrical shapes make the bands easy to find in a drawer and easy to pick up.” The Tokyo and Milan-based design firm created the blue, charcoal, and white three-dimensions bands for their brand ‘by | n’. They’re a part of the eleven item collection, which also includes a flip pen, contrast ruler, circle tags, paper clips, outline tray, cross pen-stand, peel pen-case, hard cover memo-pad, edge note, and dot envelope.
The contrast ruler is another success. Simple, but considered, the design has the ruler markings fade from white to black on either edge, making the ruler easy to read against all color backgrounds. Smart, too, are the paper clips that are made out of recyclable paper.
The minimalist collection sells itself, but the clever illustrations explaining the functionality of the various pieces are a whimsical touch, adding a softer element to the crisp, clean-lined, designs.
Nendo’s philosophy is clearly evident with this collection. The website states:
Giving people a small ” ! ” moment.
There are so many small ” ! ” moments hidden in our everyday.
But we don’t recognize them.
and even when we do recognize them, we tend to unconsciously reset our
minds and forget what we’ve seen.
But we believe these small ” ! ” moments are what make our days so
interesting, so rich.
That’s why we want to reconstitute the everyday by collecting and
reshaping them into something that’s easy to understand.
We’d like the people who’ve encountered nendo’s designs to feel these
small ” ! ” moments intuitively.
That’s nendo’s job.
Photos by Akihiro Yoshida. via Spoon & Tamago