Vilde Rolfsen’s Stunning, Etherial Landscapes With Plastic Bags Challenges Societies Perception Of Everyday Objects

Vilde Rolfsen Vilde Rolfsen Vilde Rolfsen

With an interest in merging consumer culture and fine art practices, Norwegian photographer Vilde Rolfsen takes the most ubiquitous piece of global consumerism, a plastic grocery bag, and creates a series of photographs that, with the assistance of modified lighting and colored cardboard, showcase a an ephemeral landscape, reminiscent of snowscapes or dancing oceans. The plastic bags used for this project were all sourced from the street; this is a very minor but important fact that underlines Rolfsen’s ultimate mission:

My findings have showed me that people take everyday objects for granted, for example a plastic bag or a Brillo pad. You use them for a couple of things, carry your groceries or scrub your dishes. By removing the objects from their original function, I am forcing the viewer to look at the object as an aesthetic thing rather than a useful thing. I challenge society’s perceptions of everyday objects, because these objects are of such normality they become surreal in a photograph.

(via Anothermag)

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