With an interest in merging consumer culture and fine art practices, Norwegian photographer Vilde Rolfsen takes the most ubiquitous piece of global consumerism, a plastic grocery bag, and creates a series of photographs that, with the assistance of modified lighting and colored cardboard, showcase a an ephemeral landscape, reminiscent of snowscapes or dancing oceans. The plastic bags used for this project were all sourced from the street; this is a very minor but important fact that underlines Rolfsen’s ultimate mission:
My findings have showed me that people take everyday objects for granted, for example a plastic bag or a Brillo pad. You use them for a couple of things, carry your groceries or scrub your dishes. By removing the objects from their original function, I am forcing the viewer to look at the object as an aesthetic thing rather than a useful thing. I challenge society’s perceptions of everyday objects, because these objects are of such normality they become surreal in a photograph.