NoLoveLost, aka Gareth Rice, is an artist, designer, and illustrator based out of New Zealand. His work has been used and featured in print advertising, editorial design, and campaigns for K-Swiss, Oakley, and Redken. His graphics are energetic, and I like how his illustrations organically meld with the photographs they are incorporated with. The above artwork is part of a new series intended to “give human based subjects a flawed final resolve, rather than a perfect one, which is so common in our industry.” Whether his illustrations are for a shoe company or for himself, you’ll find yourself doing a double take, just to grasp everything going on.
This K-Swiss ad and the Royal Elastics one below are so different – Rice proves there are a boundless number of ways to communicate the ideas behind one kind of product through advertising.