YACHT is a Band, Belief System, and Business conducted by a duo with presence in of Marfa, Texas and Portland, Oregon, USA. All people are welcome to become members of YACHT. Some items on the YACHT Mission Statement include but are not limited to: “YACHT is about group consciousness. YACHT is about the individual man or woman. If you believe these assertions to be contradictory, consider the Triangle: it is both a collection of points and a shape…the Triangle is also a concept map between three points. But it is not merely a concept…YACHT encourages online dissemination of all things…YACHT IS NOT A CULT.”
It all sounds and looks mildly trite but sort of very genuine in its childlike and enthusiastically declared motto like kids declaring a new land for themselves on a treehouse. The video is shot with some incredible hi-def camera and it’s crispness makes it serious and funny at the same time. There’s also a really awkward (and not very appealing in my opinion) desert makeout scene towards the end.