Yang Fudong for PRADA

As far as I know, this 9-minute black and white instance is the first in its kind: modern Chinese film-maker Yang Fudong has collaborated with the huge international fashion brand PRADA to produce a beautiful and dreamlike look book that evokes timeless-ness despite (or because of) it’s old Shanghai setting. First Spring is inspired by a Chinese proverb: “The whole year’s work depends on a good start in spring,” lending itself perfectly for the Mens Spring/Summer line. Yang Fudong works predominantly with 35mm black and white film, harking to black-and-white prewar films of the 1930s and 1940s and postwar avant-garde film noir.


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