From the start, Beautiful/Decay has always focused on emerging artist and designers.We dedicated ourselves to promoting the next generation of creatives through our apparel, our magazines, our website, and now our books. Trying to do so much without the luxuries of rich parents, trust funds, and corporate backing has always been a challenge, but we pushed ahead, always striving to do as much as possible to promote our creative community.

We’ve always had a soft side for artists that pushed the envelope, but until recently, I didn’t realize that skateboarding, punk rock, underground comics, zines, and DIY culture so heavily influenced the type of artists feature and collaborate with. Whether exploring Heavy Metal & the occult in Issue S, psychedelia for Issue T, or working with Jim Callahan on a shirt graphic of a 3D barfing skull, we’ve always gone off the beaten path to work with a community of creatives who rebel against the norm and create powerful images that aren’t watered down for the masses.

So, when we sat down to discuss the B/D website 6 months ago, we decided we wanted to redefine the look and feel of the site to pay homage to all of our influences.

So what’s new in the new site you ask? Well, everything! We knew that we wanted to add new social networking features to make it easier to share posts on Twitter and Facebook. You can now like a post or retweet it with one click of a button, located at the bottom of each post. We also wanted you to be able to find various pages easily, so simplifying our navigation and columns was a big project. We’ve managed to minimize the number of pages and menu buttons so that you can easily find the info you need. (Without having to click a hundred different links!)

On the visual side of things, you’ll notice that we have hand lettering peppered through out the site. B/D started as a black and white ‘zine, so what better way to pay homage to our DIY beginnings than to have one of our past featured artists, Kyle Thomas, create a killer hand typeface for the site!

Last but not least, our biggest change is to the B/D shop. For the last year, we had a different website for B/D Apparel, but now Beautifuldecay.com is your one-stop shop for all things Cult Of Decay: from the latest books we’ve released, to new T-shirts from your favorite artists. Not only is our shop now fully integrated into Beautifuldecay.com, but it also allows us to give you better, more personalized service. We know that YOU are our most important asset so we’ve added free shipping options, better discount code functionality, better images, and a whole gang of new features to help with your shopping experience. We’ll be adding new product weekly to the shop and will be doing several promotions to celebrate our relaunch, so get ready for lots of exciting releases from us!

We want you to enjoy this new site as much as we do, so if you have any comments, problems, questions, suggestions or issues let us know in the comment section below! We want to give you a bigger, better Beautiful/Decay so your feedback is important.

Long live the Cult of Decay!

-Amir