In a world desperate for uniqueness and originality, the greatest irony may be that we ultimately succumb to “following the herd”. Whether we like it or not, we the “sheeple” have become fervent disciples of a globalized economy. Sheep Nation, a series of photographic works by Montreal-based contemporary artist Davide Luciano, explores this fertile ground through a characteristically satirical yet compassionate lens.
This large-scale photographic series includes 23 intimate and introspective portraits of sheeple. Behind every mask lies a personal truth, an innocence, a sense of individualism, a longing to be seen and heard. The 6 mises en scène depict people unable to think for themselves. Allowing the influences of different forms of media to undermine their own identity and wander mindlessly in herds, like sheep.
With the help of a special effects make-up artist to create prosthetic masks, the 3 hour transformation began. The use of product branding in each scene puts forth the idea that we live in a world where we are slaves to consumerism and where advertising has us chasing a need to be accepted.