Built in 1995 in the Austrian village of Wattens, Swarovski World is perhaps the worlds most unusual Flagship store/theme park. Designed by multimedia artist André Heller, the site features 14 underground chambers of wonder dedicated to the versatile artistic interpretation of the material crystal. The result is a universe of discoveries and a simply unique experience that is a must see for your next Austrian vacation.
Some of our favorite Attractions at Swarovski World include:
Crystal Dome: With 590 mirrors covering its walls, the Crystal Dome offers a kaleidoscope rich with colours: light is reflected in all facets. This breathtaking spectacle is stylishly accentuated with music by Brian Eno.
Mechanical Theater: The desire for transformation, passion and erotic fantasies excites people – and also the mechanical world of Jim Whiting. An Adonis and the graceful Walking Woman represent the male-female relationship and form the central motif of the British artist’s stomping, leaping installation. However, the mechanical theatre could also be described as a surreal fashion show in which rigid things suddenly spring to life and clothes fly and dance through the air as if by magic.
Crystaloscope: The crystaloscope is the biggest kaleidoscope in the world. Upon taking a look inside, the harmonizing power of crystal becomes perceivable to body and soul. The installation, designed by André Heller and therapist Peter Mandl, casts endless variations of images that appear from the ever emerging crystal formations.
Watch a video of Swarovski World and see more pictures after the jump! (via)