Jorge Rodriguez-Gerada’s Enormous Portraits That Can Be Seen From The Sky

It’s difficult to overstate how large Jorge Rodriguez-Gerda‘s portraits are. ¬†While much of his work consists of enormous charcoal portraits inhabiting the sides of entire apartment buildings, Rodriguez-Gerada’s Terrestrial Series are best viewed through an airplane window. ¬†The artist typically uses natural materials such as sand and dirt to draw out faces from the earth. ¬†Speaking about the reasons for his portraits’ huge scale he says:

“I am critical of the marketing that has crept into so many facets of our lives. I decided to do work that would counter it by using the same codes used by advertisers such as scale, visibility and eye catching images. I wanted these new iconic images to be huge and placed in strategic places.”

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