Jorge Rodriguez-Gerada’s Enormous Portraits That Can Be Seen From The Sky

It’s difficult to overstate how large Jorge Rodriguez-Gerda‘s portraits are.  While much of his work consists of enormous charcoal portraits inhabiting the sides of entire apartment buildings, Rodriguez-Gerada’s Terrestrial Series are best viewed through an airplane window.  The artist typically uses natural materials such as sand and dirt to draw out faces from the earth.  Speaking about the reasons for his portraits’ huge scale he says:

“I am critical of the marketing that has crept into so many facets of our lives. I decided to do work that would counter it by using the same codes used by advertisers such as scale, visibility and eye catching images. I wanted these new iconic images to be huge and placed in strategic places.”



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