Amazing Secret Advertisement That Only Children Can View

FUNDACIÓN ANAR - Advertising Art

From subliminal messages to product placement, advertising is no stranger to double meanings, and this is just what the Aid to Children and Adolescents at Risk Foundation (ANAR for short) had in mind when they teamed up with Grey Spain to create a new cutting-edge campaign which speaks directly to children suffering from abuse– even in the presence of their abusers.

Just how is this possible?

Well, using “outdoor lenticular” technology, a dualistic message is transmitted. Adults see a simple clean awareness message while children see a slightly bruised variation on the advert, directing them to a help crisis line.

  • http://twitter.com/tachi_villalba daniel villalba

    Que manera mas original de dar a notar un problema, hacia el agredido mas que al posible agresor.