Lisa Rienermann‘s Type the Sky series is reminiscent of the big city tourist’s point of view. The tops of metropolitan buildings squeeze in the sky to form a unique alphabet. Rienermann uses the negative space, the small patches of cloudy sky, between roofs to as the structure of a fun typography. The font has been understandably popular. The series received an award from the Type Directors Club New York. It was also used by Mercedes and Renault for respective advertising campaigns.