Have you ever been sharing a beer with a friend and in the feel-good haze that happens after the third beer, utter to them, “What if we went to the airport right now and just picked a random place to go?” The feeling of going anywhere in the world, that with one credit card swipe you could wake up in a new place, is so thrilling, so invigorating and so freeing.
Well Heineken challenged airport goers to open up their worlds by giving them the chance to do just that. Heineken’s Departure Roulette concept takes this fantasy and makes it a reality by parking a board loaded with random destinations in a busy airport. Travelers are challenged to take the plunge, push the button, and abandon whatever their plans were for that day. If they accept the challenge they could be flying anywhere from Portugal to Laos and they have to leave right then and there.
So the next time you’re walking through the airport doors, day dreaming about where you could be going instead of where you should be going, keep an eye out for Heineken’s Departure Roulette and you could end up half way around the world instead of at your high school reunion.