80′s And 90′s Pop Culture Transformed Into Darkly Prophetic And Nostalgic .Gifs

There is no doubt that the current resurgence of the .gif medium is indicative of how image-based and internet-dependent our networked society has become. Born of and propagated through the Internet, .gifs offer a perfect medium for our constantly consuming Share-Culture, a culture that artist Mark Vomit masterfully samples from, and takes particular pleasure in critiquing. Inspired in equal parts by nostalgic ’80s and ’90s ephemera and modern Internet imagery, Vomit’s aesthetic has made him a leading voice in a new online visual arts movement, despite his often apathetic and apocalyptic style.

When asked via email to describe his motivation, as well as his aesthetic, Vomit responded adroitly:
“1. Mark Vomit is documenting the Apocalypse.   
2. Mark Vomit manipulates images and sounds.  
3. You Have No Voice, You Have No Choice, the New Order Nation has Taken Over and 
Everything You Like Is Wrong. 
4. Vomiting is the involuntary, forceful expulsion of the contents of one’s stomach through the mouth and sometimes the nose. 
5. Manipulate: to use or change in a skillful way or for a particular purpose. 
6. Studies in Post 20th Century Culture and Media.”

This philosophical and aesthetic difference made Vomit (who also performs in the the art-doom-rock band Bollywood) a competitive contender in a recent head-to-head tournament of the world’s best .gif artists organizes by the influential new media art and tech site VIA. Considering the often too-cutesy and completely referential (read: unoriginal) work which proliferates Tumblr  posts, it serves as a refreshingly radical reaction to have an artist defacing and exploring the medium with a grittier, grimier approach.

Mark Vomit‘s .gif work will be featured in Post Physical | Visual Reactions to the Post-Internet Age, which opens June 28th, 2014 at SooLocal in Minneapolis, Minnesota. The exhibition runs through August 10th. More information at the event page here.


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