Adam Mars Creates All-Caps Slogans For The Lost MTV Generation

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Adam Mars

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gusford gallery

In “Once Upon a Time, We Weren’t Stalkers,” artist Adam Mars creates all-caps slogans for the lost MTV generation. Spraypainted in boldface, each piece could be read any number of ways. Is it tragic? Judgmental? Ironic? How many different ways can you read a phrase like “Gluten Free Cunnilingus”?

In the past, Mars has taken online concerns offline, painting “000,000,001 Views” on a brick wall. The meaning there is clear: The virtual has no context in the real life. A clipped “Good Lay Bad Texter” highlights skewed priorities, and “Your Sex Tapes Need Some Sriracha” is absurdity writ large.

Mars’s latest exhibit seems to take on a different tenor. Though just as cheeky as before, there’s also an underlying nostalgia and a critical eye toward modern predilections. “I Stand By My Uninformed Opinions,” one says mockingly, starkly painted in black on white. Another pronounces, “The Last Offline Lovers” on a speckled candy orange background. In blue, almost sadly: “Longing For Your Divorce.”

Written out in so many words, Mars’s words are a declaration. He’s the man holding cardboard next to the subway, saying, “Apocalypse Tomorrow – 3 PM!” It’s also hard to argue with his sharp-eyed truth. After all, some of us were the last offline lovers.

“Once Upon a Time, We Weren’t Stalkers” is on display until December 20, 2014 at Gusford Gallery in Los Angeles.

Adam Mars

Adam Mars - Painting

gusford gallery

gusford gallery

gusford gallery

Adam Mars - Painting

Adam Mars - Painting

Adam Mars - Painting

Adam Mars - Painting

Adam Mars - Painting

Adam Mars - Painting

Adam Mars - Painting

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