Vandana Jain Masks A More Sinister Intention Behind Beautiful Optical Murals

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Through elegantly beautiful works, Vandana Jain uses corporate logos and symbols, to study the effects of institutionalized repression.  Her metaphor, an illusory philanthropy implies how corporations subliminally demoralize and enslave cultures. Her depiction manifests most commonly in an architectural setting, and through icons of religious nature including mandalas and totems. These logos are beautifully manipulated by Jain into mesmerizing works, that distract from the symbol’s intended purpose. Mostly working in installation, Jain engages all media in this format including drawing, sewing, painting and video.  Her most recent project, “Dazzle” is the result of her residency at Brooklyn’s Smack Mellon. For the  project, Jain created a series of murals, inspired by naval camouflage used during world war l. Before sonar, brightly colored lines were painted on warships in various patterns. These were used to confuse the enemy of a ship’s size, speed and direction. Jain applied the same technique to the huge interior walls of Smack Mellon. In colored artist’s tape, her familiar corporate logos are masked behind camouflage, which continues her conversation with the corrupt and exploitive nature of corporate brands. Her training as a textile designer comes through in the pattern making ability needed to make the walls come alive. The dazzling lines recall circus tents and opt art made in the 60’s and 70’s.

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