Yes, it is as strange as it sounds. Japanese ketchup company Kagome has taken product placement to another level. Unimpressed that most marathon runners rely on bananas as a fuel source, they decided to invent a tomato feeding robot that athletes can wear. Weighing 18 lbs and able to hold 6 tomatoes, the Tomatan is designed to combat fatigue and raise the appeal of tomatoes worldwide. While on your morning jog, all you need to do is to pull the level next to your arm and a ripe juicy tomato will pop into your mouth.
And what’s more, if you decide that the Tomatan is too heavy, there is a smaller, more petite option also. The Petit-Tomatan weighs half the weight of the original design and will be tested at the Tokyo Marathon this Sunday. It has a delivery tube attached to a mini-tomato holster worn on the wearer’s back and even a timer to stop the runner over-indulging.
Designed and completed by company Meiwa Denki, known for it’s off-the-wall devices and musical instruments. The Tomatan is a brilliant example of Japanese humor. I’ll end with something CEO Shigenori Suzuki from Kagome said about how serious the business of tomatoes are.
Tomatoes have lots of nutrition that combats fatigue. (Source)
I think we have all been underestimating the power of tomatoes for too long now. This is their time. (Via Gizmodo)