Pulp Drunk is an exhibition of strange book cover art and a fascinating display of the wildly weird side of pop culture. Designed to attract new readers to read the words inside the books, the covers of post-war American literature were attention grabbing and bizarre at the best of times. But not only was it the American market who was trying out these tactics – illustrators were having a good time in Mexico as well. There, the cover art tended to be even stranger. Still aimed at selling books, but they tended to be less about in-your-face-sex, and instead included violence, crime, mystery, psychedelia and sci-fi details.
They featured characters having hallucinations and apparitions; super-strength robots throwing cars on a destructive rampage; jealous gorillas who are furious they didn’t end up with the girl; a thieving woman stealing a piglet under the cover of nighttime; and circus murder mysteries. These delightfully weird scenarios could be seen to mirror the supernatural side of Mexican culture and their attitudes toward life, death and mysticism. The press release from the exhibition explains further:
These sensationalized images from the sixties and seventies often feature surreal and lurid images of extraterrestrials, robots, dinosaurs, killers, Zorro and many other icons involving suspense, mystery, romance, and the supernatural. The central characters in the narratives tend to be ordinary people facing the common challenges of day-to-day life. They are not gallant martyrs but commoners who have found themselves confronting outlandish and startling predicaments as a result of poor decisions or risky behavior. (Source)
The Pulp Drunk exhibition may be over, but you can see more bizarre covers after the jump.