I started Beautiful/Decay as a small black and white, DIY photocopied ‘zine in 1996. Trapped in the suburbs of Northern Virginia, I was bored to tears by the uniform lifestyle that was the norm. Beautiful/Decay became my humble way of documenting all the things that my friends and I were taking part in, whether it was painting graffiti on trains, going to punk shows at the 9:30 Club, curating impromptu art shows in warehouses or getting kicked out by security guards at our favorite skate spots. We believed in making something out of nothing and breaking down anything that was in the way of our dreams. So, with a stack of photos, $100, and a few hours at the local copy-mat, Beautiful/Decay was born. We were young, full of creative energy, and had a desire to create something new and carve our own path in life.
Fast forward to today, and B/D still carries that same youthful sense of rebellion and experimentation that influenced so many of my creative peers and I. We still take risks, collaborate with new and unknown artists, and veer away from the mainstream to make products of substance. In the 14 years since our inception, the brand has gone from a part-time hobby to an internationally recognized design-driven lifestyle brand that publishes books, designs apparel, and provides creative platforms. More than just a brand, Beautiful/Decay is a lifestyle for those who see beauty in decay and push creativity to its limits to make something new and inspiring for our generation.
Long live the cult of decay.
Amir H. Fallah
Decaying since ’96