Here’s is a follow up to the Die Antwoord video I posted yesterday. A short documentary about how they got to where they are, their views on reality, and some unforgettable posturing.
I think I found my new theme song, courtesy of Das Racist.
It took us nearly 6 months to get the new B/D site and shop up and running, so getting it off the ground was a huge relief for me and the other cult members over here at the office. Making the shop was relatively easy, as we do a lot of web related projects through our design agency Something In The Universe but we haven’t packed and shipped our own products for our online shop since 2003! Until now we’ve worked with various fulfillment companies to run our online shop. While these fulfillment companies did a good job we always felt a big disconnect with our biggest asset, our readers and fans (that’s YOU!) Sure, it’s nice to have someone else handle the packing and shipping of orders but we had zero interaction with the people that truly care about what we do. Being able to write a hand written note to a shopper when they buy our favorite shirt, or send them a few stickers for free, or toss a random ‘zine in your order just to make their day is what it’s all about. These are all little things that might not matter to bigger companies but they make a difference to us.
I never got into this to make a quick buck, so it’s a great feeling to finally connect with all the other creative memebers of the Cult Of Decay throughout the world. Our first week of shipping had a few glitches but we’re already getting a great response from you. It’s amazing to get so much positive feedback in less than a week! I sent out a package on Tuesday and by Friday I get a Tweet thanking us for the order. Technology is amazing! We got some big plans for the upcoming months so make sure to sign up for our email list to get special discount codes, updates on sales, artists interviews and a whole assortment of other B/D news that we can’t release just yet.
So a big shout out to the entire Cult of Decay no matter where you are. We’re a small group brought together by our love for pushing the envelope, creating amazing things, and doing things our own way. Long live the Cult Of Decay!
More feedback after the jump!
Sorry I’ve been lagging on posting the rest of my photos from the recent Italian excursion but better late than never!
One of the perks of going to Europe is seeing graffiti on trains. Since I missed the golden days of NYC subway graffiti, seeing painted trains is the next best thing. People always come back from Europe telling me how all the trains are covered with graffiti from end to end. I was ready to document millions of trains with many gigs on my camera, but the reality was that for every ten trains I saw I was lucky to find one piece. I’m not sure how it is in other countries but it looks like the the buff is catching up with the Italian nighttime beautification squads. Since we had such a hectic time traveling from town to town I didn’t have too much time on my hands to hunt down trains but here’s what went by me while hanging at the station.
I’m not sure if Uffie is a rapper, a pop artist, or permanently drunk, but she is interesting. Here’s a video of her walking down an endless trippy hallway while barely mouthing her lyrics. The best part is at the end where she runs with her back at you like a toddler.
From the start, Beautiful/Decay has always focused on emerging artist and designers.We dedicated ourselves to promoting the next generation of creatives through our apparel, our magazines, our website, and now our books. Trying to do so much without the luxuries of rich parents, trust funds, and corporate backing has always been a challenge, but we pushed ahead, always striving to do as much as possible to promote our creative community.
We’ve always had a soft side for artists that pushed the envelope, but until recently, I didn’t realize that skateboarding, punk rock, underground comics, zines, and DIY culture so heavily influenced the type of artists feature and collaborate with. Whether exploring Heavy Metal & the occult in Issue S, psychedelia for Issue T, or working with Jim Callahan on a shirt graphic of a 3D barfing skull, we’ve always gone off the beaten path to work with a community of creatives who rebel against the norm and create powerful images that aren’t watered down for the masses.
So, when we sat down to discuss the B/D website 6 months ago, we decided we wanted to redefine the look and feel of the site to pay homage to all of our influences.
So what’s new in the new site you ask? Well, everything! We knew that we wanted to add new social networking features to make it easier to share posts on Twitter and Facebook. You can now like a post or retweet it with one click of a button, located at the bottom of each post. We also wanted you to be able to find various pages easily, so simplifying our navigation and columns was a big project. We’ve managed to minimize the number of pages and menu buttons so that you can easily find the info you need. (Without having to click a hundred different links!)
On the visual side of things, you’ll notice that we have hand lettering peppered through out the site. B/D started as a black and white ‘zine, so what better way to pay homage to our DIY beginnings than to have one of our past featured artists, Kyle Thomas, create a killer hand typeface for the site!
Last but not least, our biggest change is to the B/D shop. For the last year, we had a different website for B/D Apparel, but now Beautifuldecay.com is your one-stop shop for all things Cult Of Decay: from the latest books we’ve released, to new T-shirts from your favorite artists. Not only is our shop now fully integrated into Beautifuldecay.com, but it also allows us to give you better, more personalized service. We know that YOU are our most important asset so we’ve added free shipping options, better discount code functionality, better images, and a whole gang of new features to help with your shopping experience. We’ll be adding new product weekly to the shop and will be doing several promotions to celebrate our relaunch, so get ready for lots of exciting releases from us!
We want you to enjoy this new site as much as we do, so if you have any comments, problems, questions, suggestions or issues let us know in the comment section below! We want to give you a bigger, better Beautiful/Decay so your feedback is important.
Long live the Cult of Decay!