Sponsored Video: Foot Locker’s DJ & Mix With Your Feet

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DJs have always set the tone for what happens on the dance for but in Foot Locker’s new project the dancers set the beat. Like something out of Michael Jackson’s Billy Jean, the turntable is now a dance floor. Working with one of the world’s leading installation artists Footlocker created a live action mixing deck where dancers can use their feet to create music. Using beats and fx sounds dancers reverse engineer the music with their bodies and their sneakers. The result is an imaginative and fun video that brings together marries motion and music of music with everyone’s favorite clothing item, the sneaker.

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Sponsored Video: Land Rover Inspires Parkour Performers

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Land Rover has always married the love of the outdoors with high-end performance. So it should come as no surprise that they would team up with a group of talented Parkour athletes for their latest video. If you’ve ever seen any of the impressive wall jumping videos on Youtube, the moves of these four Parkour athletes will look familiar. In the latest Land Rover commercial these four Parkour athletes use their skills to conquer the great outdoors, scaling the same terrain that Land Rover is known for maneuvering.  The athletes scale boulders, flip over rivers and complete rolling flips off the edge of cliffs with grace and seeming weightlessness in unison. With much the same fluidity that you might see a prima ballerina execute her dance moves on the stage, these four athletes glide through the woods, over the rocks and in between blades of tall grasses- effectively turning the outdoors into their own stage.The Parkour athletes’ fluid movements and feats of balance echo Land Rover’s ability to navigate any terrain from the gritty urban streets to the country and beyond.

This post is sponsored by Land Rover

 

Sponsored Video: Cornetto’s Tasty Cupidity Film Series

Practically everyone can remember a time in his or her childhood when they got to eat a Cornetto ice cream cone, it starts out with an ice cream and topping swirl and ends in a tasty burst of chocolate. Cornetto took the same approach in creating their new series of short films called Cupidity. Each film is highly cinematic and like the Cornetto cones themselves, reveal something new in every act. The films take us around the globe in Istanbul, Hong Kong, New York and Los Angeles, showing off a beautifully filmed vignette showcasing each city.

The Cupidity series of short films Cornetto created are tales of love from a teenager’s perspective- a time when love is grandiose and mysterious, the stuff of fairy tales. The film featured here is called Kismet Diner and is set in a cozy, fifties style diner. The story revolves around Laura, the adorably shy waitress with a gift for singing. The story reveals itself in four acts, each act getting the viewer closer to the “choclately burst” at the end. The whimsical story and storybook setting calls to mind the charm of movies like Amelie.

Cupidity is an interesting project for an ice cream company to take on and certainly one that is blurring the lines between advertising and content. We solute Cornetto for pushing the boundaries of their ad campaigns and adding a creative bend to how they market their brand.

This post is sponsored by Cornetto

Sponsored Post: Snowy Rally Driving Challenge

Formula Drift driver Ryan Tuerck and pro skater Bucky Lasek get together for a snowy rally driving challenge. Watch more vids like this Here.