Photographer Hassan Hajjaj‘s latest project focuses on the sub culture of young women bikers from Marrakesh. Titled the “Kesh Angels”, he created striking images of groups of women wearing colorful veils and djellabah straddling worn scooters and motorbikes.
They represent something quite traditional, yet also astoundingly subversive and daring.
The women all hold strong poses, and are somewhat confrontational. Hajjaj places them within bright and beautiful frames – choosing different images and symbols from the Medina, all with a distinct Pop Art feel.
Primarily a portrait photographer, Hajjaj is well versed in bringing out the colorful character of his subjects. He started his career taking photos of friends, artists, musicians and strangers on the streets of Marrakesh. His style perfectly embodies the social, active and vitality of the culture in northern Africa, while offering a glimpse into the more unknown aspects.
Using a slight hip hop influence, Hajjaj also reflects on issues of consumerism, branding and globalization and how these issues affect a place like Morocco. The subtlety and humor he uses to approach such complex subjects is very effective. Seeing these women in traditional clothing, branded with Nike is unsettling at the very least – and that’s not even mentioning the motorbike in the middle of the scenario. Engaging in what is usually a male dominated activity, these women are breaking many taboos, and display an easy confidence about it all.
Hajjaj has been involved in many projects aimed at raising awareness of the treatment and roles of women in Morocco. With such a strong visual language, he is definitely succeeding in capturing our attention.