Art directors Anaïs Boileau and Samuel Volk are the dream team when it comes to creating short and snappy campaign ideas. This time around they have used their skills to benefit The World Wildlife Fund in a project called WWF/Botanimal. With flawless Photoshopping technique, they have camouflaged images of endangered animals into forested landscapes. With the tagline “Donate to save a tree and save 875,000 species for free”, this is one clever visual narrative detailing a worthy cause. Boileau and Volk show us exactly what these beautiful environments would be without the animals roaming around within them.
Boileau is also responsible for another campaign with a responsible message. Called WWF/WeWantFurniture.com, she imagined a brand and designed a corresponding website “selling” wood to customers. Apparently from all wood sold, 40 percent is made from illegal wood. She devised a very effective way to show customers the ecological effects of buying cheap furniture. The effects of deforestation can be devastating, as we are reminded in this new campaign also.
Working with creative directors in a commercial environment, Boileau and Volk are able to maximize their reach to a large audience, and come up with visually interesting answers to complex questions. Boileau sums her work up nicely:
[Impassioned] by craft and art direction; I have been lucky to work with talented photographers, retouchers and CGI artists. The best part of my job is to imagine visual universes, and find creative solutions.
Click here to see more of Boileau’s work, including her hilarious take on disfigured fruits.
Flavio Melchiorre is an Italian illustrator and designer. After 10 years of designing for fashion and advertising, Flavio has developed his own personal style. Some of his works are packed with color and lean towards the psychedelic side of life. Crazy patterns grace the backgrounds of Flavio’s world. His colors are rich, but some of my favorite pieces of his are the black and white works. Take a look at the basket of fun waiting for you after the jump.
Stina Persson is an incredibly talented illustrator hailing from Stockholm, Sweden. I’m a huge fan of her rich, full color palette paired with seductive, free-flowing lines. Even the way she handles cut paper is so sophisticated!
C W Wells’ sculptures and works on paper are ambassadors that have spilled out from her private world, mere fragments of a vast and complex oeuvre. Her studio and home in South Philadelphia is an archive, kept well stocked with an arsenal of supplies like brushes, clays, glazes, toys, molds, tiny clothes, dolls, and tchochkes. Action figures designed by artists Marcel Dzama and R. Crumb share shelf space with Gumby, Yogi Bear, and other old-school cartoon personalities. There are model trains and dollhouse miniatures, paint-by-numbers, vintage collectables, and two live bunnies. They also remind me of that episode in CSI Las Vegas (the “miniature killer”)…
You might use emoticons/emojis in your everyday texting or in your tweets, but have you ever really looked at them? Designer Liza Nelson studies their pixelated idiosyncrasies and recreates them in her series EMOJI IRL.LOL. Using vegetables, props, paper mache, and more, she crafts the emojis we all love/hate. Nelson then photographs them and publishes on Tumblr, with the emoji accompanying it. Her opinion of emojis are simultaneously low and high. Appreciative, yet disparaging at the same time. She writes,
Emojis mean everything and they nothing at the same time. They’re completely personal and completely universal. They’re really quite stupid. And they’re the best thing that ever happened to our generation. They deserve to be observed and worshiped individually. By finding, posing and sculpting emojis in real life I’ve created a set of shrines to the individual characters because somebody had to do it.
In a Wired article by Liz Stinson, she describes how Nelson begins the IRL emojis. Stinson writes, “Nelson begins each of her images by analyzing an emoji to the point of deconstruction. ‘I’d take screen shots and zoom in and in until they were super pixelated,’ she explains. ‘I’d study them, really trying to figure out the facial expressions or the color or the details you don’t notice when they’re so tiny.’” Since starting the project, she’s gotten quite a few requests for the emoji poop icon. Nelson says she will be constructing it out of clay. (Via Wired)
Hong Kong based Kurt Lam’s site says that he is a fashion illustrator but his portfolio is full of illustrations that reference art nouveau, art deco, japanese scroll painting, and various modes of abstraction that defy traditional fashion illustration tropes and push the boundaries of the genre.
“Para-para Dancing (Great Empire of Japan) vs. Break-dancing (America)”
Tenmyouya Hisashi is a Saitama-based artist who infuses traditional Japanese art with non-traditional media (mostly acrylic paint) and images from modern life. Calling his work “Neo Nihonga,” Tenmyouya seeks to renew the relevance of Japanese-style painting by portraying old motifs through a modern lens, thereby celebrating a long history of Japanese culture and artistic tradition. Among his images are samurai playing soccer, armor-clad animals, and a Japanese/American street “dance-off.” His work is also informed by contemporary cultural theories and critical thinking; for example, in “Japanese Spirit #3,” a man wearing a traditional tsuna rides a motorized skateboard. This painting “draws upon and amplifies the stereotypes foreigners hold of Japan and was intended to be viewed by a foreign audience” — hence the odd mix of traditional Japanese imagery with high-tech apparatuses (Source).
In 2010, Tenmyouya proposed a new art concept called Basara, referring to an aestheticization of defiance, extending from the “outlaw samurais” of the Nanboku dynasty era to the youth subcultures of present-day Japan. Exploring this trend through neo-traditional Japanese art unravels assumptions about a conservative and subdued cultural history (Source). Basara is also a response to enculturation from the West — the inflow of Western culture and media that immensely influenced Japanese life. As written on his website, Tenmyouya seeks through his art to bring back the vibrant “sun” in Japanese art, where before it was relegated as the passive “moon”:
“Basara aims to reverse traditional values in order to restore the fertile light of the sun that originally characterized Japanese art. It is at once an attempt to claim back through relativization within Japanese art—rather than by comparison with the outside—the diversity that it is supposed to abound in so much more.” (Source)