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Paper Towel Company Sopalin Has Art In Mind To Sell Its Products

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The French paper towel company Sopalin decided to have a little fun and create a tongue in cheek ad campaign that incorporates artistic input, literally.  Instead of using the standard selling method of having their product cleaning up a spilled milk scenario Sopalin features the product creating a design in the spilt milk instead. It takes advertising into another level entirely. The designs in the ad are decorative and simple but the idea is highly creative and innovative. The message touches on the virtues of producing art using common found objects (or messes). While this is not new in the art world it definitely is a rarity in the mainstream ad world.
Sopalin’s other advertising ventures have examined gender roles. In one, a husband and wife team are in the kitchen and after she spills something cannot lift up the paper towels. After much fuss, the husband gets up off his chair and lifts the paper towels. The idea of course is that the towels are so strong you need a man to lift them. Its basic concept definitely a bit more creative than your average product sponsorship.

It’s an interesting study to look at how this particular company uses artistic ways to sell a basic product. It mainly speaks to the fact that manufacturers are recognizing more and more the power art has in not only enriching, educating but now selling too. (via 1designperday)

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Frieke Janssens Pre-Mortem Memorial Portraits

Frieke Janssens-Photography Frieke Janssens-PhotographyFrieke Janssens-Photography

Have you ever thought about how people will remember you when you are gone? Do you wish to be remembered in a particular way? Perhaps with a specific outfit, or at a specific age? Why would you have someone else choose the picture? You have a choice while you are alive.

Belgian photographer Frieke Janssens is offering her services in order to create the ultimate headshot, the one that you would like on your grave and everyone’s minds once you’ve past away.

The eerie yet beautiful and polished headshots are Janssens’ way to change people’s mindsets when it comes to ideas of death and memory. The series of ‘Your Last Shot’  reflects a combination of the sitter’s wishes and the photographer’s style. With make up assistance, styling and post-production, Jenssen creates master portraits that defy the ugliness that death brings about. In a sense, having a say on what you’ll look like to those alive when you are dead is a way to take control. This will perhaps leave us a bit more at ease about the whole death process.

The ‘last portrait’ will be finished in porcelain so that it can actually be used when the time comes.

“My personal preference goes to static portraits as they were taken at the occasion of weddings at the beginning of the 20th century. My aim is to make an iconic portrait that is beautiful, serene and fearless, preferably with a gentle smile, indicating that the model is clearly aware of the fact that this portrait will be used for a very long time to come.”

You can check the project’s website to find out more on how you can participate- it is a limited time thing,so if you want in, go check it out now!

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Time Is Running Out!!!

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Have you submitted to our “Art Works Every Time” T-Shirt Design Competition? If not, then I ask… Really? Why not? Don’t you like fortune and fame? Sure, you do. Wouldn’t winning $1,000.45 and/or being featured in a group show at a hot gallery improve your current situation? Of course, it would. So submit today! Don’t wait another minute!

THE DEADLINE IS APRIL 15TH!!!!

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Ruben Brulat’s Wild And Naked Photographic Encounters

Ruben Brulat

Ruben Brulat Ruben Brulat

More than a year ago, photographer Ruben Brulat set out on a journey from Europe to Asia by land only, through Iraq, Iran, onto Afghanistan, Tibet until Indonesia, Japan and Mongolia. The map below outlines the route that Brulat carved out for himself, marked with places where he briefly parallelled the paths of other travelers. His new series, “Paths,” is a collection of portraits the artist took of the strangers he met along the way. Brulat makes a concerted effort to capture each subject completely exposed in the natural setting where they crossed paths, prompting them to surrender themselves completely to the landscape.

According to the artist, he envisions the series as “a narrative constructed only by the randomness of the encounter, places and body—meeting with utopia and hope in these only suspended moments. [These are] bodies of people that became friends, performing, not without difficulties, leaving wounds, marks, and souvenirs from a time before heading towards different paths, after sharing one for a while.”

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Book 1 SOLD OUT!

soldout

Alright folks, don’t say we didn’t warn ya. Book 1 is officially sold out. Apart from a few copies here in the office we are keeping for posterity, the only place to buy Book 1 now is on the black market. There’s still time for Book 2, of course. And, if you want to save over 33% on the cover price, at around $13 bucks a book (instead of $20 cover price), be sure to SUBSCRIBE today so you never miss another issue.

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Yorgo Alexopoulos’ Multi-Monitored Video Installations

Transmigrations, Cristin Tierney Gallery, 2012

Transmigrations, Cristin Tierney Gallery, 2012

Transmigrations, Cristin Tierney Gallery, 2012

Transmigrations, Cristin Tierney Gallery, 2012

Transmigrations, Cristin Tierney Gallery, 2012

Yorgo Alexopoulos is a New York-based artist who creatively uses media to construct immense installations and artworks.  He combines his paintings, drawings, photographs and films with digital animation and sound to generate works that often comment on transcendental themes.  Generally using multiple monitors or projections, Alexopoulos’ installations have a life to them that relies on rhythm, synchronization and movement.  For instance, at Norman Foster’s Bow Building in Calgary, Alberta, Alexopulos created a 27 channel video installation that is otherworldly and stunningly beautiful (even just in images).

For his last solo show at Cristin Tierney gallery in New York, Transmigrations, Alexopoulos was inspired by his early paintings.  Using the Constructivist movement formed in Russia in the early 20th century as his point of departure, Alexopoulos investigated a narrative based on folklore, magic and spirituality.  Alexopoulos incorporated images, videos and paintings to create an animated journey.  Part Moholy-Nagy kinetic sculpture, Jennifer Bartlett’s Rhapsody, and early landscape painting, Transmigrations is, as stated in the press release for the exhibition, a “contemplation and reverence of nature and all aspects of our universe that are beyond comprehension.”

Alexopoulos recently completed a permanent video installation for Chicago’s IBM building that is equally engaging and mesmerizing.

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Jeff Koons And Other Art Stars Bring Awareness To Scarcity Of Clean Water Around The World

Mary Jordan- Water Tank Project Mary Jordan- Water Tank Project Mary Jordan- Water Tank ProjectMary Jordan- Water Tank Project

Mary Jordan’s Water Tank Project brings to the New York skyline a beautiful and pertinent reminder that water is, in most respects, sacred. The project has brought glorious eye candy into the periphery, yet its first and foremost mission is to spread awareness regarding the dire water situation the majority of this world experiences.

The backstory to the effort reads like a movie: filmmaker Mary Jordan was working on a documentary in Ethiopia back in 2007. Three months in she became deathly ill from accidentally ingesting contaminated water. Nursed back to health by the women of the village she was living in, Jordan survived and was urged by these women to thank them through working to increase awareness on the water crisis within their country and the world.

One day, while back in New York, Jordan gazed up at a water tower and had an epiphany: “They’re like these little temples that hold water,” she thought, and realized the inherent symbolism of the structure itself, and the potential power to communicate that it held. Thus, the Water Tank Project was born. Jordan founded Word Above The Street, with the intent of utilizing the city’s water-related infrastructure to showcase water-related art and increase awareness.

The project gained an impressive level of momentum as artists Jeff Koons, Maya Lin, Andy Goldsworthy, Jeppe Hein, John Baldessari, and many, many others have signed up to produce graphic wraps for the over 100 water towers included in the project. With the tag line: Art Above NYC, Water Above All, Jordan is doing a remarkable job at fulfilling her promise, and getting you to think about your relationship with water and what effects the conservation of water can mean to those in countries less fortunate than ours.

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Mudchicken Loves To Smoke

Seattle based artist Vincent Pacheco also known as “Mudchicken” creates beautiful mixed media collages and paintings. These cigarette paintings are hilarious. I feel the cancer coming on just by looking at them.

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