In an attempt to finally stop the social stigma surrounding HIV, the German magazine Vangardist has printed over 3000 copies of their latest issue in a special ink infused with HIV+ blood. The blood was taken from 3 different volunteers who are living with the virus, and combined with printing ink at a ratio of 28 parts ink, to 1 part blood. Scientists at Harvard and Innsbruck Universities have come up with a unique way of mixing the two substances, and are certain the hard copies of the magazine carry no risk of infection. Even with all the assurances of the paper being perfectly safe to handle, the concern surrounding HIV is still worrying some critics. It would seem the attitude to the HIV virus is not so different to those of 30 years ago.
Julian Wiehl – the Publisher and CEO of Vangardist recognizes this and thought they could help inform people on the touchy subject. He says:
The editorial team at Vangardist is committed to dealing with a wide variety of topics affecting our readers. We believe that as a lifestyle magazine it is our responsibility to address the issues shaping society today. With 80% more confirmed cases of HIV being recorded in 2013 than 10 years previously, and an estimated 50% of HIV cases being detected late due to lack of testing caused by social stigma associated with the virus. This felt like a very relevant issue for us to focus on not just editorially but also from a broader communications stand point. (Source)
The launch of the Spring issue was designed to coincide with the Life Ball – one of the most important HIV events in the world, held in Vienna. The magazine has been available to subscribers since April 28th, and there is an online campaign that aims to breakdown the taboo. Be sure to read more about it here. (Via Fastcodesign)