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Paper Towel Company Sopalin Has Art In Mind To Sell Its Products

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The French paper towel company Sopalin decided to have a little fun and create a tongue in cheek ad campaign that incorporates artistic input, literally.  Instead of using the standard selling method of having their product cleaning up a spilled milk scenario Sopalin features the product creating a design in the spilt milk instead. It takes advertising into another level entirely. The designs in the ad are decorative and simple but the idea is highly creative and innovative. The message touches on the virtues of producing art using common found objects (or messes). While this is not new in the art world it definitely is a rarity in the mainstream ad world.
Sopalin’s other advertising ventures have examined gender roles. In one, a husband and wife team are in the kitchen and after she spills something cannot lift up the paper towels. After much fuss, the husband gets up off his chair and lifts the paper towels. The idea of course is that the towels are so strong you need a man to lift them. Its basic concept definitely a bit more creative than your average product sponsorship.

It’s an interesting study to look at how this particular company uses artistic ways to sell a basic product. It mainly speaks to the fact that manufacturers are recognizing more and more the power art has in not only enriching, educating but now selling too. (via 1designperday)

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Scott Young’s Punk Rock Veggies

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The work of Scott Young is a playful turn on food photography.  His fruits and vegetables seem not so much delicious as rebellious.  Young photographs various produce covered with studs usually found on clothing.  He mixes the language of punk rock fashion with that of food photography to in a way that each undermines the other.  The simple idea is strangely amusing.  The disparate context of each crash together to create a new one that seems to somehow make sense in its own way.

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Laser-Cut Wooden Records

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These aren’t your typical vinyl records.  Actually, they’re not vinyl at all.  Amanda Ghassaei seems to have perfectly situated herself between being a scientist and artist.  This project illustrates that well.  For it Ghassaei uses a laser to burn grooves into a variety of materials such as wood, acrylic, and paper.  The grooves are about two times larger than they would be on a regular record.  However, these DIY records are still entirely playable.  Check out the video after the jump to see her laser-cut records in action.

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Braden Labonte

Dark paintings by Braden Labonte.

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Wooden Folk Studio

Hey look at all these wooden folks. I can’t get enough of these little guys. More please!

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Ryan Peltier

Ryan Peltier’s mix of delicately shakey line work and elongated figures are inspired by American and European folk art.

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Alex Passapera

Alex Passapera, Ink on Paper

When looking at the work of Alex Passapera, the first words that come to mind is chaos. He offers an intense and playful ride using skillful illustrative visuals and chaotic narration to portray the intangible something, “mainly instinct”, which becomes a common theme throughout his work.

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Christoph Ruckhäberle’s Vintage Geometric Figures

Good buddy and painter extraordinaire Alison Blickle turned me onto the work of Christoph Ruckhäberle the other day and my mind was immediately blown.These paintings are completely bizarre and incredibly beautiful. Everything from the choice of color, the abstraction of the human body, and the strange vintage imagery sets it aside from work that you see on most gallery walls!

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